Personalize the Shopping Experience and Grow your Business (Part 1)
Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive...
View Article5 Ways to Deliver 360° Personalized Shopping Experiences in your Store (Part 2)
Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create...
View ArticleHow Guided Selling supports the Shopper Decision-Making Process
Are you spending hours thinking of how you can help shoppers in their decision-making process to increase your sales? Shoppers want an improved shopping experience and a simplified purchase-decision...
View ArticleGuided Selling Best Practices – 5 Actionable Steps to Succeed
Good Guided Selling solutions are truly rewarding: they increase customer service satisfaction, which in turn means more sales and less products being returned. We present a definitive list of steps to...
View ArticleWomen vs. Men – Gender Differences in Purchase Decision Making
Men and women approach shopping with different motives, perspectives, rationales and considerations. How gender can affect online buying behaviour and what you can do to make it work in your favour....
View Article3 Ways How Interactive Advice Solves Contact Center Challenges
Every business needs a contact center to answer customer queries and resolve problems. However, there are many challenges to achieving customer satisfaction. For example, the cost of training agents,...
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